The corporate identity that we unveiled in February 2006 defines the kind of company we are and the need to be in future. Central to that identity is a commitment to make everything that we do sample and complete. That means living our brand values:-

• Helpful - means listening and responding
• Trustworthy - means consistently delivering on our promises
• Straightforward - means keeping things simple and clear
• Inspiring - means constantly working to create new
  communication possibilities
• Heart - means showing passion and conviction